In order to strengthen and embrace their potential, the Thompson Okanagan Tourism Association (TOTA) has identified a regional priority of ‘focusing on experience-based themes.’ It is crucial that tourism products within the TOTA region align with this regional priority in order to offer guests a cohesive, memorable and rewarding experience. Our proposed route was in-line with this image, and we designed it with these themes at the forefront.
- Identifying the Iconic
- Enriching Local Flavors
- Revealing the Story
- Expanding Personal Horizons
- Building Authenticity
Additional to adhering to these themes, we wanted to create a route that was accessible, easy to follow, and applicable for all seasons. TOTA recognizes seasonality as one of their primary weaknesses and so this route aims at offering guests a chance to explore an area that they may not otherwise think of in a season that they typically would not road trip in, autumn. The route will highlight some of the Thompson Okanagan’s better kept secrets while encouraging visitors to spread out and venture to places they have not been before.