Geographic Origin:
- First generation Canadian
- From Kamloops, BC, Canada
- I like to be out in nature or surrounded by history and culture
Demographic Information:
- 21 years old – Gen Y/Millennial
- Pakistani
- Female
- Single
- <$25,000/yr
- Fourth year BTM
- Part-time Barista
- Solo or small group traveller
Psychographic Characteristics
- History, culture, cuisine, kayaking, hiking, horseback riding
- I am considered a cultural history buff according to the Canadian Explorer Quotient
- Idealistic, positive, open-minded, independent, detailed, curious, progressive, considerate